The business-to-business marketing industry is constantly changes, meaning B2B marketers have to always stay on their toes. Knowing what to expect can help you do that. Do you know what to look out for in 2018? Here are the B2B marketing trends you do not want to miss.
Hybrid cloud computing utilizes a mixture of an on-premises private cloud environment and third-party public cloud services, with workloads moving between the private and public clouds, adjusting based on changes in computing needs and cost fluctuations. Generally, the hybrid cloud provides businesses with increased data deployment options and superior flexibility to alternatives. The cloud computing environment offers a variety of benefits for many industries.
There are several reasons why hybrid cloud computing could be the next big move for the cloud.
Business-to-business companies are typically not known for their customer service skills because they are often not deemed necessary in the B2B industry. However, B2B companies must also deliver a positive customer experience in order to be successful. According to an Accenture study, 80 percent of B2B executives believe offering positive customer service is directly connected to generating better business results.
There are many challenges B2B companies face when it comes to creating positive customer service. However, there are ways B2B can and will target customer experience in the future.
You may have heard of blockchain linked with Bitcoin, one of the most well-known types of cryptocurrencies. The blockchain is a public record of recorded and confirmed transactions. Management of the blockchain occurs through a decentralized system of distributed nodes that each contains a copy of the whole Blockchain.
People have speculated how blockchain could become valuable outside the cryptocurrency realm — specifically, how blockchain and e-commerce could work together surprisingly well. Let’s take a look at why that’s the case.
The health industry is full of gadgets and tech platforms that enhance patient care and ease the typical burdens felt by professionals who treat people in hospitals and similar settings. Below, you can get a rundown of some of the healthcare technologies you should already be implementing in day-to-day operations at your facility. They’ll almost certainly become part of your workplace in the future.
Virtual reality (VR) is more popular than ever before. From video games to interactive broadcasting, mainstream consumers are enamored with the new technology — but it’s not the only form of supplemental reality that’s making headlines.
Instead of replacing their entire surroundings with a virtualized world, many are using augmented reality (AR) to add various fun, creative and useful digital elements to the real world.
The correlation between artificial intelligence (AI) and cybersecurity in the current IT landscape is divisive. Some cybersecurity experts and analysts believe AI will improve security and privacy for many, especially in the enterprise world. Others predict exactly the opposite: It will harm the industry, making it easier for hackers and the unscrupulous to carry out attacks. You cannot fully understand either side of this argument, however, without delving further into their supporting points.
Already, businesses use virtual reality in a very real way to save money, retain customers and train employees. In 2018, VR will no longer be the hyped up “entertainment enhancing” tool it has become in 2017. Instead, it will take on the role of empowering businesses in a very real way.
Ananas is a group or initiative, focused on establishing peace through technology. It sounds pretentious, sure, but a new campaign ramping up may show exactly how this kind of thing is possible.
Primarily, they will be focused on offering a form of cryptocurrency called Anacoin. It relates directly to modern understanding of the Quran, and also Muslim communities. Those two concepts seem like they have absolutely no connection, but Ananas has come up with a pretty ingenious strategy to merge them.
It’s no secret that big data and modern analytics tools can help any brand or business make better decisions. It can also deliver the kind of insights necessary to make accurate predictions for future interactions with customers.
And there’s no time more crucial for this kind of data, than the end of the year during the holidays. Why? Simply because it’s the busiest shopping season of the year, and staying in tune with what your customers want can mean the difference between millions and billions in revenue.
For some retailers, the holidays are so influential, that incoming revenue makes up about 30 percent of their entire annual sales. A flop or sub-optimal performance during the holiday could effectively ruin a business.
Retailers – including you – can make sure that doesn’t happen by tapping into big data systems and modern tracking software.