B2B and B2C networking are two very different things. What works for one may not work for another. The prime time to network for B2B is at events, conferences and workshops, and they should regularly be frequented to make a strong network of like-minded entrepreneurs.
At events, you can showcase your skills and talents directly to prospective businesses. Events are good for everyone, and the popularity of them can make the networking world intimidating. Here are a few things to remember when considering rubbing elbows with B2B event veterans.
Business-to-business corporations, or B2B, don’t often focus on individual customers. A business-to-customer corporation, or B2C, is where the consumer usually interacts. As progress continues to move forward and people become more proactive with their spending and usage habits, B2B spaces are having to focus on customer appeal and approval more than ever before.
When a business interacts with another business, they don’t focus on the end product for the customer. Because of the oversight, customers with a problem have to relay their complaints to middlemen instead of the business. With their complaints not being seen to, consumers begin to use other businesses, and the B2B loses money.
Transformative technologies are shaping the world around us, primarily for the better. Just consider conventional retail and commerce channels, for example. Customers now get to take advantage of a vast selection of convenience options that were never available in the past. You can buy products online and have them shipped — for free — to a local store. You can also leverage cross-platform experiences, where your online shopping habits and preferences are carried over to brick-and-mortar.
These kind of new and innovative experiences are only possible with modern technologies. That includes IoT or the Internet of Things, connected devices, big data and analytics, machine learning, and even mobile-friendly apps or services.
What are some real-world examples of the most innovative ways businesses are putting modern technology to use? Let’s explore further.
For the most part, the B2B industry has been largely isolated from most of the changes happening in today’s workforce. Fortunately — or unfortunately, for some — that’s no longer the case. The Millennials are here, and they’re kickstarting considerable changes in the industry just by being who they are.
As older generations age out and the new workforce floods with Millennials and younger workers, many aspects of business are seeing something of a transformation. Part of this change has to do with modern technologies, yes, but it also has to do with that new, separate audience.
Millennials aren’t just changing the workforce, either — they’re also shaping the customer side of the equation, as younger generations become the majority of B2B clientele.
Moving data to a cloud can be a benefit of both time and money. A properly working cloud is efficient, improves productivity, unburdens staff and can accommodate data backup. The only downside of moving data to the cloud is making sure you pick the right cloud provider. Choosing a provider can be difficult, so here are nine basic questions you should ask to make your search easier.
When asked, 80% of business respondents admitted they are either already using or planning to implement chatbots by 2020. It makes plenty of sense why, too. Concerning customer service, always-on interactions and robust chat support bots are the way to go.
At any time during the day or night, users can reach out to a chatbot and receive answers, product and brand information, troubleshooting support or even kickstart service processes like returns and the like. It helps explain why 64 percent of Americans feel that 24-hour-service is the best feature of chatbots.
Your small business might be able to perform just as well as your larger competitors, but potential clients and customers can’t see that. When some people look at a small business, they get the impression that it is untested and inexperienced. When they look at larger organizations, they assume that it is more reliable and more stable.
For small business owners, there are strategies that you can use to make your business look bigger than it really is. This can help potential clients get over the uneasiness they may have about working with a smaller company, and in return, it can be a move that will help your company grow. Here are a few tips that you can use to put the best face on your company and make it look a little bigger than it really is.
The IT industry is vast, with hundreds of career opportunities and plenty of room for personal growth and achievement. It also happens to be in high demand for the foreseeable future. Many organizations, businesses, and even smaller teams need IT professionals with experience across a variety of languages, devices, platforms, and software.
But because it’s so massive, and because there are so many choices, that makes it a difficult career path to choose. Boiling your options down to a single opportunity is difficult, especially when the list of choices is seemingly endless. Information technology — or the general industry — is much too broad to focus on. What do you want to do specifically?
Would you like to be a software developer? Are you more interested in modern cybersecurity or network operations? Would you prefer to be a support analyst or consultant for any number of IT firms? Then, there’s the matter of skills. What would your IT and tech talents be best suited for?
If you’ve ever had the pleasure of using one of the more recent voice assistant and smart speaker platforms, you know how transformative the technology is. They are completely changing the way we interact with our mobile devices, vehicles, and homes, and even how we carry out activities like shopping.
Almost all the major tech companies have a voice assistant platform on the market. Apple has Siri, Amazon’s Echo employs Alexa, Google Home uses Google Assistant and Microsoft has Cortana. Of course, these are just the major names and brands on the market. Many other devices and platforms use similar assistant tools or borrow the existing ones through developer-friendly APIs. Alexa, for example, is available on a variety of third-party products outside Amazon’s standard offerings.
Social media has altered the way modern society communicates, interacts, discovers, and engages with one another. That’s also true of the business and enterprise world, including how they interact with customers and one another.
While B2C marketing is the most talked about, and most common, there are also incredible opportunities for B2B marketing and promotion as well, if you know where to look. That’s the thing, marketing a B2B campaign or company via social media is more difficult, more involved, but that doesn’t necessarily mean it’s less rewarding.
83% of B2B marketers use social media, which means it’s the most common marketing tactic in the sector.