How to Position Your New Business to Look Bigger Than It Is

position your new business to look bigger than it is

Your small business might be able to perform just as well as your larger competitors, but potential clients and customers can’t see that. When some people look at a small business, they get the impression that it is untested and inexperienced. When they look at larger organizations, they assume that it is more reliable and more stable.

For small business owners, there are strategies that you can use to make your business look bigger than it really is. This can help potential clients get over the uneasiness they may have about working with a smaller company, and in return, it can be a move that will help your company grow. Here are a few tips that you can use to put the best face on your company and make it look a little bigger than it really is.

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5 Best IT Jobs for Recent Graduates

best it jobs for recent graduates

The IT industry is vast, with hundreds of career opportunities and plenty of room for personal growth and achievement. It also happens to be in high demand for the foreseeable future. Many organizations, businesses, and even smaller teams need IT professionals with experience across a variety of languages, devices, platforms, and software.

But because it’s so massive, and because there are so many choices, that makes it a difficult career path to choose. Boiling your options down to a single opportunity is difficult, especially when the list of choices is seemingly endless. Information technology — or the general industry — is much too broad to focus on. What do you want to do specifically?

Would you like to be a software developer? Are you more interested in modern cybersecurity or network operations? Would you prefer to be a support analyst or consultant for any number of IT firms? Then, there’s the matter of skills. What would your IT and tech talents be best suited for?

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What Smart Speakers Mean for Healthcare?

smart speakers for healthcare

If you’ve ever had the pleasure of using one of the more recent voice assistant and smart speaker platforms, you know how transformative the technology is. They are completely changing the way we interact with our mobile devices, vehicles, and homes, and even how we carry out activities like shopping.

Almost all the major tech companies have a voice assistant platform on the market. Apple has Siri, Amazon’s Echo employs Alexa, Google Home uses Google Assistant and Microsoft has Cortana. Of course, these are just the major names and brands on the market. Many other devices and platforms use similar assistant tools or borrow the existing ones through developer-friendly APIs. Alexa, for example, is available on a variety of third-party products outside Amazon’s standard offerings.

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What B2Bs Need to Know About Social Media

B2B social media

Social media has altered the way modern society communicates, interacts, discovers, and engages with one another. That’s also true of the business and enterprise world, including how they interact with customers and one another.

While B2C marketing is the most talked about, and most common, there are also incredible opportunities for B2B marketing and promotion as well, if you know where to look. That’s the thing, marketing a B2B campaign or company via social media is more difficult, more involved, but that doesn’t necessarily mean it’s less rewarding.

83% of B2B marketers use social media, which means it’s the most common marketing tactic in the sector.

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The Cloud AI and Machine Learning as a Service

machine learning as a service

Cloud computing and remote technologies are enabling so many opportunities in regards to data storage, processing, and analytics, the list is seemingly endless. These technologies have also enabled the rise of bigger, more robust data collection policies and procedures.

In 2008, Google was processing 20,000 terabytes of data per day. That number has grown. Furthermore, over 2.7 Zettabytes of data exists in the digital universe today. These stats are positively insane, but they are nothing more than a drop in the hat compared to what will be in ten years’ time.

Data is being created at alarming rates, and we need better, faster tools to make sense of it all. That’s exactly where machine learning and AI platforms come into play.

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Why Healthcare Should Embrace Outsourcing

healthcare IT outsourcing

Thanks to modern technologies, lots of incoming and outgoing data, and plenty of newer, optimized management systems the healthcare industry is seeing considerable growth in regards to IT and related services. In fact, many organizations in the industry are considering implementing their own, on-site IT services—if they haven’t already. When you look at the sheer demand and scope of the systems they require it makes sense to have a locally placed, and highly capable IT network available.

But a local system or network isn’t the only solution. IT services can actually be outsourced, or remotely connected to your organization. This places the burden of maintaining the system and hardware in the hands of a third-party.

According to a recent poll conducted by Black Book—which involved 1,600 hospital executives—34% expect to increase their current levels of IT outsourcing over the next few years. 58% have plans to retain their existing outsourcing setup through 2019.

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How Tech Is Impacting America’s Opioid Crisis

antibiotic aspirin pills

The New York Times has called it the “deadliest drug crisis in American history,” and for good reason. Every day, 115 Americans or more perish after overdosing on opioids. Of course, we’re talking about the modern opioid epidemic that has swept across the nation. Three-fourths of all drug overdose deaths can be attributed to opioids, prescription painkillers, heroin and synthetics like fentanyl notwithstanding.

It is considered a crisis not only because of the public health ramifications, but also its impact on social and economic welfare. The Centers for Disease Control and Prevention estimates that prescription opioid abuse costs the United States $78.5 billion a year. That estimate includes the cost of healthcare, productivity loss, addiction and health treatment, and criminal justice burdens.

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7 B2B E-commerce Trends To Pay Attention To

B2B ecommerce trends

The B2B e-commerce industry continues to grow as more and more businesses purchase online. In fact, it’s predicted that by 2020, the B2B e-commerce industry will hit $12 trillion. Since the e-commerce industry continues to grow, it is crucial your business continues to optimize your website to ensure it is up-to-date on current e-commerce trends. Here are a few trends you should be aware of this year.

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IT Automation is Coming: How Will It Affect You?

IT automation

Just like any department, IT is not immune to the looming threat of automation. Seven percent of U.S. jobs will be replaced by artificial intelligence (AI), machine learning and automation by 2025. The United States isn’t the only country being affected as IT service hubs like India also project automation to replace low skilled jobs within the next five years.

To some, these doom and gloom forecasts represent the end of IT jobs as we know it, but the future doesn’t look so dark for those who embrace change and prepare for it.

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7 Apps All Entrepreneurs Need

apps entrepreneurs need

If you are an entrepreneur, business owner or small business owner, chances are you’re quite the busy person. You have items on your plate that range from managing your employees to meeting customers and posting on social media. While having a strong team behind you is crucial, making helpful apps part of your team is essential, as well. Here are 7 apps helpful to every entrepreneur, no matter your skill or experience.

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