How to Handle a B2B Data Breach

B2B data breach

Unfortunately, cyber-attacks and data breaches are an inevitable part of doing business in today’s data-driven world. With the right protections and preventative measures, you can both mitigate the likelihood of it happening and the damage that stems from a potential attack.

The first thing to understand is that most put emphasis on preventing attacks, which is necessary, but it’s not the only protective measures you should take. You should also have tools and processes in place to stop an ongoing attack, protect stolen or lifted data, block access to unauthorized parties and a veritable kill switch — something that takes your system offline during a major event.

Read More

How to Keep Your Best IT Workers

keep your best IT workers

In every industry, maintaining high or positive levels of employee satisfaction are incredibly important to building loyalty. But in IT, it is even more crucial to do this especially if you want to secure highly-skilled and experienced individuals. The reason being, the market is competitive.

There are so many IT and development opportunities available, that IT managers, engineers, and workers really have the upper hand. At any given time, someone on your team could leave their current position for an opening that is more appealing or enjoyable, regardless of monetary benefits and pay. It is important to stress that while, yes, salary and wages do play a considerable role it’s not the only contributing factor to a satisfied workforce.

You can’t keep everyone happy, all the time, but you certainly can strive to provide a more engaging, healthy work environment and culture for your employees. In that vein, here some methods you can use to keep your best IT workers under your wing:

Read More

Should Experiential Marketing Be Part of Your B2B Marketing Strategy?

experiential marketing

Why give your potential customers information alone when you can create an experience for them? That’s the idea behind experiential marketing, which creates encounters that encourage people to interact with brands in real-world situations in participatory, hands-on ways. This strategy, also called engagement marketing, is popular with B2C companies, but it can also work for B2B companies.

Read More

What iOS 12 Offers Businesses

iOS 12 and business

The new iOS 12 update rolled out to Apple devices on September 17th, finally leaving the beta period behind. If you haven’t installed the update already, you can do so by going to Settings > General > Software Update on compatible devices. If you willing decided to not install the update, here are some reasons why you should consider iOS 12.

Many people don’t like change. Getting something new over something you already know works well enough might be a little intimidating. The fear of messing something up grows only larger when the device in question is for work and. However, the iOS 12 has a lot of updates for businesses and their employees. Checking them out and making the decision from there certainly won’t hurt and could, in fact, lead to increased productivity.

Read More

It’s Time to Talk About U.S. Data Laws

U.S. data laws

A survey conducted by Pew Research, as if we really needed one, indicates at least half of all Americans perceive their online data to be less secure today than it was a few years ago.

America, despite relentless progress on other fronts, and despite being one of the most technology- and data-driven countries on Earth, is a patchwork of privacy and data laws right now. Even net neutrality has failed at the federal level, opening the door for states like California to lead the way.

It’s time to have a serious conversation about the current state, and ideal future, of U.S. data protection and access laws.

Read More

The Highly Efficient and Productive IT Team

efficient and productive it team

It’s no secret that IT departments and team members are often tasked with handling complex solutions and systems, some of which can affect an entire group of users and therefore have varying degrees of consequences. Of course, it explains why nearly everything and anything implemented in the field is rigorously planned out and strategized first.

It’s also a field where troubleshooting and unforeseen consequences are common. Many times, in fact, issues can arise and cause delays in development or operations. So, converting any IT team into a more productive cog in the wheel can be a monumental task.

To that end, here are three tips that can help you foster a more productive IT team or department within your company.

Read More

Which Smart Home Gadget Should You Get First?

smart home gadget

Deciding to become a first-time owner of smart home gadgets means you’ve taken a significant step. However, there are still other things to figure out. One involves determining which smart device earns the spot at the top of your “to-buy” list. Indeed, many people find they’re interested in a range of smart gadgets, meaning prioritizing the first purchase isn’t always straightforward.

Here are four tips that should help you narrow down the options.

Read More

What a Customer Data Platform Can Do for Your Business

customer data platform

Whether you’ve established a proper system or not, data is flowing in, and it’s ripe for the taking. The problem, however, is that it’s coming from so many different sources, flowing through so many different channels, and involves so many various events that marketers and support teams cannot keep up. This situation has created a need for a proper, comprehensive tool that can be used to organize and manage the data flows, and also integrate the information into existing processes.

Queue the Customer Data Platform or CDP. According to David Raab, Founder of the Customer Data Platform Institute and expert on the subject, a CDP is “a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems.”

Let’s break that definition down into simpler terms, and explore how it can help your business.

Read More

How Technology Is Innovating B2B Sales

technology b2b sales

No B2C — or business-to-customer — company could survive without some technological platform. Whether by utilizing social media or an interactive website, customers in the modern age want to be able to do everything on their phones if at all possible. B2B, or business-to-business, companies are finding themselves increasingly going directly to customers and are thus forced to leap into technology.

Technology doesn’t just help with marketing, either, as B2Bs are quickly learning. Utilization of technology can help the company run smoother and change how business itself is done. To get a grasp of what technology can do for B2B, here are a few examples:

Read More

What the Gig Economy Means for the Future of IT

gig economy and IT

Many people are familiar with the gig economy and its influence on the transportation sector. Now, anyone with a car can apply to drive for Uber or Lyft and potentially make money with their vehicle by getting people in their communities where they need to go.

But, the gig economy is thoroughly disrupting the IT industry as well. Let’s take a look at some of the things already happening.

Read More