A lot of conversations about digital transformation today are
about B2C businesses. But it’s a mistake to assume things aren’t changing in
the B2B world too. It’s thanks to the constant churn of new technologies and
methodologies that make what we do — whatever we do — easier, smarter and more
Whether you call it “going digital” or something else, what we’re talking about is an investment. And investments come with opportunities as well as potential risks. Here’s a brief look at both.
Wondering which tech gifts are worth your time in 2018? Whether the recipients on your list include professionals and creatives, moms and dads or little ones, there’s something out there to suit just about anybody. Here are some of our favorite picks for 2018 and beyond, for the tech-savvy — or even not so much! — loved ones in your life.
Let’s talk about how small businesses need to merge their physical and digital presences to survive in today’s competitive business environment. Physical retail sales — those conducted at brick-and-mortar locations — still account for more than 90 percent of all sales made. And depending on the industry in which you do business, your ties to local markets and shoppers might not be in as much danger as some others when it comes to e-commerce rivals. But even if you seem to have a “captive audience” at the local or regional level, having a strong digital presence is still very much a necessity today, make no mistake about it.
There’s an interesting balance to strike between the physical and the digital footprint of a company. Here’s what small business owners should know.