Category - Systems & Data

Let’s Go Shopping: How Retailers Are Using Big Data

how retailers are using big data

It’s no secret that big data and modern analytics tools can help any brand or business make better decisions. It can also deliver the kind of insights necessary to make accurate predictions for future interactions with customers.

And there’s no time more crucial for this kind of data, than the end of the year during the holidays. Why? Simply because it’s the busiest shopping season of the year, and staying in tune with what your customers want can mean the difference between millions and billions in revenue.

For some retailers, the holidays are so influential, that incoming revenue makes up about 30 percent of their entire annual sales. A flop or sub-optimal performance during the holiday could effectively ruin a business.

Retailers – including you – can make sure that doesn’t happen by tapping into big data systems and modern tracking software.

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Be Smart With Big Data

Be Smart With Big Data

Thinking critically is important if your business is starting to dip its toe into the big data pool and tap into the available technologies to promote your company’s growth and allow it to use IT personnel more effectively. However, as many executives try to make sense of big data and gather all the need-to-know information about it, they often overlook a key factor: Big data storage.

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