Business-to-business corporations, or B2B, don’t often focus on individual customers. A business-to-customer corporation, or B2C, is where the consumer usually interacts. As progress continues to move forward and people become more proactive with their spending and usage habits, B2B spaces are having to focus on customer appeal and approval more than ever before.
When a business interacts with another business, they don’t focus on the end product for the customer. Because of the oversight, customers with a problem have to relay their complaints to middlemen instead of the business. With their complaints not being seen to, consumers begin to use other businesses, and the B2B loses money.
When asked, 80% of business respondents admitted they are either already using or planning to implement chatbots by 2020. It makes plenty of sense why, too. Concerning customer service, always-on interactions and robust chat support bots are the way to go.
At any time during the day or night, users can reach out to a chatbot and receive answers, product and brand information, troubleshooting support or even kickstart service processes like returns and the like. It helps explain why 64 percent of Americans feel that 24-hour-service is the best feature of chatbots.
Social media has altered the way modern society communicates, interacts, discovers, and engages with one another. That’s also true of the business and enterprise world, including how they interact with customers and one another.
While B2C marketing is the most talked about, and most common, there are also incredible opportunities for B2B marketing and promotion as well, if you know where to look. That’s the thing, marketing a B2B campaign or company via social media is more difficult, more involved, but that doesn’t necessarily mean it’s less rewarding.
83% of B2B marketers use social media, which means it’s the most common marketing tactic in the sector.
The B2B e-commerce industry continues to grow as more and more businesses purchase online. In fact, it’s predicted that by 2020, the B2B e-commerce industry will hit $12 trillion. Since the e-commerce industry continues to grow, it is crucial your business continues to optimize your website to ensure it is up-to-date on current e-commerce trends. Here are a few trends you should be aware of this year.
The business-to-business marketing industry is constantly changes, meaning B2B marketers have to always stay on their toes. Knowing what to expect can help you do that. Do you know what to look out for in 2018? Here are the B2B marketing trends you do not want to miss.
Business-to-business companies are typically not known for their customer service skills because they are often not deemed necessary in the B2B industry. However, B2B companies must also deliver a positive customer experience in order to be successful. According to an Accenture study, 80 percent of B2B executives believe offering positive customer service is directly connected to generating better business results.
There are many challenges B2B companies face when it comes to creating positive customer service. However, there are ways B2B can and will target customer experience in the future.
Vendors are a necessary evil in business. You’ll need to discern and start a partnership with the right consultant or vendor(s) if you want to get anywhere, but finding one in the sea of options is overwhelming, to say the least.
What do you even want in a partner? What do they need to offer, and or be able to handle? What business goals of yours do they align with? Are they working with any competition? These are just a handful of questions you might have when vetting a potential partner or vendor to work with. What are some of the most important elements to consider, however? How should you identify a vendor or choose one?