Business-to-business corporations, or B2B, don’t often focus on individual customers. A business-to-customer corporation, or B2C, is where the consumer usually interacts. As progress continues to move forward and people become more proactive with their spending and usage habits, B2B spaces are having to focus on customer appeal and approval more than ever before.
When a business interacts with another business, they don’t focus on the end product for the customer. Because of the oversight, customers with a problem have to relay their complaints to middlemen instead of the business. With their complaints not being seen to, consumers begin to use other businesses, and the B2B loses money.