Whenever we start a conversation about customer experience, it seems like it’s B2C that gets to have all the fun. But if 2019 and beyond is likely to tell us anything, it’s that there really isn’t a huge division between these two types of buying experiences — not when small businesses speak for about half the workforce and its buying power, and pretty much always has. In other words, there’s considerable overlap between your target market and the “C” in “B2C.”
Make 2019 the year your B2B company rediscovers how to create a great experience in order to speak to, and better serve, your B2B customers, no matter who they may be.