The B2B e-commerce industry continues to grow as more and more businesses purchase online. In fact, it’s predicted that by 2020, the B2B e-commerce industry will hit $12 trillion. Since the e-commerce industry continues to grow, it is crucial your business continues to optimize your website to ensure it is up-to-date on current e-commerce trends. Here are a few trends you should be aware of this year.
Category - B2B
The business-to-business marketing industry is constantly changes, meaning B2B marketers have to always stay on their toes. Knowing what to expect can help you do that. Do you know what to look out for in 2018? Here are the B2B marketing trends you do not want to miss.
Business-to-business companies are typically not known for their customer service skills because they are often not deemed necessary in the B2B industry. However, B2B companies must also deliver a positive customer experience in order to be successful. According to an Accenture study, 80 percent of B2B executives believe offering positive customer service is directly connected to generating better business results.
There are many challenges B2B companies face when it comes to creating positive customer service. However, there are ways B2B can and will target customer experience in the future.
Vendors are a necessary evil in business. You’ll need to discern and start a partnership with the right consultant or vendor(s) if you want to get anywhere, but finding one in the sea of options is overwhelming, to say the least.
What do you even want in a partner? What do they need to offer, and or be able to handle? What business goals of yours do they align with? Are they working with any competition? These are just a handful of questions you might have when vetting a potential partner or vendor to work with. What are some of the most important elements to consider, however? How should you identify a vendor or choose one?