Data is now the key to nearly every business process, operation, and design. There’s just no way to thrive without it, and more importantly, without real-time data that allows for near-instant reactions and decisions.
Most discussions about data center around the B2C space, however, barely touching upon B2B as an alternative. We know what successful and valid B2C data looks like because we’re constantly hearing about it. B2B, on the other hand, is still a mystery in many ways.
Not anymore. This quick guide is going to explore the various types of B2B data that are important to day-to-day operations, as well as where it comes from and how it can be leveraged.Read More