Archive - September 2018

Should Experiential Marketing Be Part of Your B2B Marketing Strategy?

experiential marketing

Why give your potential customers information alone when you can create an experience for them? That’s the idea behind experiential marketing, which creates encounters that encourage people to interact with brands in real-world situations in participatory, hands-on ways. This strategy, also called engagement marketing, is popular with B2C companies, but it can also work for B2B companies.

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What iOS 12 Offers Businesses

iOS 12 and business

The new iOS 12 update rolled out to Apple devices on September 17th, finally leaving the beta period behind. If you haven’t installed the update already, you can do so by going to Settings > General > Software Update on compatible devices. If you willing decided to not install the update, here are some reasons why you should consider iOS 12.

Many people don’t like change. Getting something new over something you already know works well enough might be a little intimidating. The fear of messing something up grows only larger when the device in question is for work and. However, the iOS 12 has a lot of updates for businesses and their employees. Checking them out and making the decision from there certainly won’t hurt and could, in fact, lead to increased productivity.

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It’s Time to Talk About U.S. Data Laws

U.S. data laws

A survey conducted by Pew Research, as if we really needed one, indicates at least half of all Americans perceive their online data to be less secure today than it was a few years ago.

America, despite relentless progress on other fronts, and despite being one of the most technology- and data-driven countries on Earth, is a patchwork of privacy and data laws right now. Even net neutrality has failed at the federal level, opening the door for states like California to lead the way.

It’s time to have a serious conversation about the current state, and ideal future, of U.S. data protection and access laws.

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The Highly Efficient and Productive IT Team

efficient and productive it team

It’s no secret that IT departments and team members are often tasked with handling complex solutions and systems, some of which can affect an entire group of users and therefore have varying degrees of consequences. Of course, it explains why nearly everything and anything implemented in the field is rigorously planned out and strategized first.

It’s also a field where troubleshooting and unforeseen consequences are common. Many times, in fact, issues can arise and cause delays in development or operations. So, converting any IT team into a more productive cog in the wheel can be a monumental task.

To that end, here are three tips that can help you foster a more productive IT team or department within your company.

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