Archive - August 2018

Which Smart Home Gadget Should You Get First?

smart home gadget

Deciding to become a first-time owner of smart home gadgets means you’ve taken a significant step. However, there are still other things to figure out. One involves determining which smart device earns the spot at the top of your “to-buy” list. Indeed, many people find they’re interested in a range of smart gadgets, meaning prioritizing the first purchase isn’t always straightforward.

Here are four tips that should help you narrow down the options.

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What a Customer Data Platform Can Do for Your Business

customer data platform

Whether you’ve established a proper system or not, data is flowing in, and it’s ripe for the taking. The problem, however, is that it’s coming from so many different sources, flowing through so many different channels, and involves so many various events that marketers and support teams cannot keep up. This situation has created a need for a proper, comprehensive tool that can be used to organize and manage the data flows, and also integrate the information into existing processes.

Queue the Customer Data Platform or CDP. According to David Raab, Founder of the Customer Data Platform Institute and expert on the subject, a CDP is “a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems.”

Let’s break that definition down into simpler terms, and explore how it can help your business.

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How Technology Is Innovating B2B Sales

b2b data

No B2C — or business-to-customer — company could survive without some technological platform. Whether by utilizing social media or an interactive website, customers in the modern age want to be able to do everything on their phones if at all possible. B2B, or business-to-business, companies are finding themselves increasingly going directly to customers and are thus forced to leap into technology.

Technology doesn’t just help with marketing, either, as B2Bs are quickly learning. Utilization of technology can help the company run smoother and change how business itself is done. To get a grasp of what technology can do for B2B, here are a few examples:

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What the Gig Economy Means for the Future of IT

gig economy and IT

Many people are familiar with the gig economy and its influence on the transportation sector. Now, anyone with a car can apply to drive for Uber or Lyft and potentially make money with their vehicle by getting people in their communities where they need to go.

But, the gig economy is thoroughly disrupting the IT industry as well. Let’s take a look at some of the things already happening.

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