Business-to-business corporations, or B2B, don’t often focus on individual customers. A business-to-customer corporation, or B2C, is where the consumer usually interacts. As progress continues to move forward and people become more proactive with their spending and usage habits, B2B spaces are having to focus on customer appeal and approval more than ever before.
When a business interacts with another business, they don’t focus on the end product for the customer. Because of the oversight, customers with a problem have to relay their complaints to middlemen instead of the business. With their complaints not being seen to, consumers begin to use other businesses, and the B2B loses money.
Transformative technologies are shaping the world around us, primarily for the better. Just consider conventional retail and commerce channels, for example. Customers now get to take advantage of a vast selection of convenience options that were never available in the past. You can buy products online and have them shipped — for free — to a local store. You can also leverage cross-platform experiences, where your online shopping habits and preferences are carried over to brick-and-mortar.
These kind of new and innovative experiences are only possible with modern technologies. That includes IoT or the Internet of Things, connected devices, big data and analytics, machine learning, and even mobile-friendly apps or services.
What are some real-world examples of the most innovative ways businesses are putting modern technology to use? Let’s explore further.
For the most part, the B2B industry has been largely isolated from most of the changes happening in today’s workforce. Fortunately — or unfortunately, for some — that’s no longer the case. The Millennials are here, and they’re kickstarting considerable changes in the industry just by being who they are.
As older generations age out and the new workforce floods with Millennials and younger workers, many aspects of business are seeing something of a transformation. Part of this change has to do with modern technologies, yes, but it also has to do with that new, separate audience.
Millennials aren’t just changing the workforce, either — they’re also shaping the customer side of the equation, as younger generations become the majority of B2B clientele.