Archive - April 2018

What B2Bs Need to Know About Social Media

B2B social media

Social media has altered the way modern society communicates, interacts, discovers, and engages with one another. That’s also true of the business and enterprise world, including how they interact with customers and one another.

While B2C marketing is the most talked about, and most common, there are also incredible opportunities for B2B marketing and promotion as well, if you know where to look. That’s the thing, marketing a B2B campaign or company via social media is more difficult, more involved, but that doesn’t necessarily mean it’s less rewarding.

83% of B2B marketers use social media, which means it’s the most common marketing tactic in the sector.

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The Cloud AI and Machine Learning as a Service

machine learning as a service

Cloud computing and remote technologies are enabling so many opportunities in regards to data storage, processing, and analytics, the list is seemingly endless. These technologies have also enabled the rise of bigger, more robust data collection policies and procedures.

In 2008, Google was processing 20,000 terabytes of data per day. That number has grown. Furthermore, over 2.7 Zettabytes of data exists in the digital universe today. These stats are positively insane, but they are nothing more than a drop in the hat compared to what will be in ten years’ time.

Data is being created at alarming rates, and we need better, faster tools to make sense of it all. That’s exactly where machine learning and AI platforms come into play.

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Why Healthcare Should Embrace Outsourcing

healthcare IT outsourcing

Thanks to modern technologies, lots of incoming and outgoing data, and plenty of newer, optimized management systems the healthcare industry is seeing considerable growth in regards to IT and related services. In fact, many organizations in the industry are considering implementing their own, on-site IT services—if they haven’t already. When you look at the sheer demand and scope of the systems they require it makes sense to have a locally placed, and highly capable IT network available.

But a local system or network isn’t the only solution. IT services can actually be outsourced, or remotely connected to your organization. This places the burden of maintaining the system and hardware in the hands of a third-party.

According to a recent poll conducted by Black Book—which involved 1,600 hospital executives—34% expect to increase their current levels of IT outsourcing over the next few years. 58% have plans to retain their existing outsourcing setup through 2019.

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How Tech Is Impacting America’s Opioid Crisis

The New York Times has called it the “deadliest drug crisis in American history,” and for good reason. Every day, 115 Americans or more perish after overdosing on opioids. Of course, we’re talking about the modern opioid epidemic that has swept across the nation. Three-fourths of all drug overdose deaths can be attributed to opioids, prescription painkillers, heroin and synthetics like fentanyl notwithstanding.

It is considered a crisis not only because of the public health ramifications, but also its impact on social and economic welfare. The Centers for Disease Control and Prevention estimates that prescription opioid abuse costs the United States $78.5 billion a year. That estimate includes the cost of healthcare, productivity loss, addiction and health treatment, and criminal justice burdens.

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