The Internet of Things is expected to grow rapidly in the next year. In fact, predictions by Gartner say there will be 20.8 connected devices and used worldwide by 2020. From manufacturers to marketing professionals, everyone is jumping on board the IoT trend.
This growth has lead to a challenge with getting data processed from so many connected devices. To overcome that challenge, we have seen the growth of cloud computing and most recently the introduction of edge computing.
The business-to-business marketing industry is constantly changes, meaning B2B marketers have to always stay on their toes. Knowing what to expect can help you do that. Do you know what to look out for in 2018? Here are the B2B marketing trends you do not want to miss.
Hybrid cloud computing utilizes a mixture of an on-premises private cloud environment and third-party public cloud services, with workloads moving between the private and public clouds, adjusting based on changes in computing needs and cost fluctuations. Generally, the hybrid cloud provides businesses with increased data deployment options and superior flexibility to alternatives. The cloud computing environment offers a variety of benefits for many industries.
There are several reasons why hybrid cloud computing could be the next big move for the cloud.
Business-to-business companies are typically not known for their customer service skills because they are often not deemed necessary in the B2B industry. However, B2B companies must also deliver a positive customer experience in order to be successful. According to an Accenture study, 80 percent of B2B executives believe offering positive customer service is directly connected to generating better business results.
There are many challenges B2B companies face when it comes to creating positive customer service. However, there are ways B2B can and will target customer experience in the future.