The B2B Customer Experience in 2019

b2b customer experience

Whenever we start a conversation about customer experience, it seems like it’s B2C that gets to have all the fun. But if 2019 and beyond is likely to tell us anything, it’s that there really isn’t a huge division between these two types of buying experiences — not when small businesses speak for about half the workforce and its buying power, and pretty much always has. In other words, there’s considerable overlap between your target market and the “C” in “B2C.”

Make 2019 the year your B2B company rediscovers how to create a great experience in order to speak to, and better serve, your B2B customers, no matter who they may be.

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The State of Tech

state of tech

Start to finish, 2018 was a memorable year in tech. From record-breaking highs to rock-bottom lows, through scandal and controversy, the biggest brands in the industry made an immeasurable impact on its future. Apple, Google, Facebook, and Tesla each contributed in both positive and negative ways.

We’ll touch on all the most relevant news from the past year, providing a comprehensive picture of the current state of tech.

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What Is Cloud-Native Development?

cloud native development

If your company regularly develops digital apps, there’s a good chance your development strategy is going to shift, or may already have shifted, to a “cloud-native” mindset.

In case you’re not familiar with the term, let’s go over its advantages and take a look at why it might become essential for developers in the very near future.

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How to Set up Your New Phone

how to set up new phone

With the holidays right around the corner, a lot of people will be receiving gifts — some of which will be new phones. Whether you’re splurging for yourself or someone else pulled a fast one to surprise you, you’ll need to set up that shiny new piece of technology.

Activating the phone on your current mobile plan or network is handled through your carrier, and it may have even been done already in the store. Setting up the OS and customizing the various settings and menus so they meet your preferences is all up to you.

In light of that, here are some quick tips for setting up your new phone, be it iOS- or Android-powered.

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Tech Conferences, Events and Shows to Attend in 2019

tech conferences in 2019

The year 2019 is looking particularly ripe with opportunity when it comes to technology industry events, trade shows and conferences. In fact, with each passing year, as technologies branch and branch again, and as disruptive new tools find their way into industries far and wide, there are only more opportunities to bump shoulders with movers, shakers and thinkers in modern technology.

Here’s a rundown of 10 of the most interesting tech conferences to watch for in 2019.

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Tech Gift Guide for 2018

tech gift guide

Wondering which tech gifts are worth your time in 2018? Whether the recipients on your list include professionals and creatives, moms and dads or little ones, there’s something out there to suit just about anybody. Here are some of our favorite picks for 2018 and beyond, for the tech-savvy — or even not so much! — loved ones in your life.

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Why Small Businesses Need to Merge Physical and Digital

merge physical and digital

Let’s talk about how small businesses need to merge their physical and digital presences to survive in today’s competitive business environment. Physical retail sales — those conducted at brick-and-mortar locations — still account for more than 90 percent of all sales made. And depending on the industry in which you do business, your ties to local markets and shoppers might not be in as much danger as some others when it comes to e-commerce rivals. But even if you seem to have a “captive audience” at the local or regional level, having a strong digital presence is still very much a necessity today, make no mistake about it.

There’s an interesting balance to strike between the physical and the digital footprint of a company. Here’s what small business owners should know.

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7 Must-Go HR Conferences

HR conferences

As 2018 comes to a close, we find ourselves looking to the year ahead. While we do think about everything we have to get down and resolutions we hope we don’t break, there’s also the matter of making work easier. In the world of business, human resources or the HR department can sometimes be a meddlesome beast when this doesn’t have to be the case. When the time comes to make your business and your HR staff more efficient, consider a conference.

Conferences allow your staff to branch out to other companies and crowdsource new ideas. Integrating workable solutions from other companies might be just the thing to turn your business around. Even if the department isn’t slipping up, finding and going to these conferences can still make things better for all involved. A better HR department means happier employees and inevitably more profit. So here a few conferences to consider next year:

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Why We’re Thankful for Tech

thankful for tech

It’s clear that technology has changed the world as we know it. Today, the way we communicate and interact with each other is different. Technology has also altered the way we shop, browse through products and even reach out to brands. It’s estimated that 46 percent of all holiday orders in 2018, for instance, will be carried out via smartphones. Social media and mobile devices have even changed the way we share experiences. We could go on forever, really.

But something many people know less about is how technology has changed our celebrations and events over the years. When the pilgrims arrived on American shores back in 1620, they had no GPS or voice assistant to direct them to a family or friend’s house. They had no mobile devices or streaming apps to view recipes, watch tutorials or see how to cook a turkey. Heck, it was the first time they had ever even seen or heard of a turkey — smart tech certainly would have helped back then.

Today, our holidays are transformed in many ways by modern tech — from the freezers and cooking appliances used to preserve and prepare foods to the TV sets we turn on to watch the morning parade. We’ve become so dependent on it that it’s easy to take it all for granted.

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4 Ways B2B Companies Can Use Mobile Apps

b2b companies and mobile apps

Two things might surprise you about mobile apps. The first is how variably useful they can be. The second is how many companies — even major companies — haven’t built a mobile app yet or haven’t added basic functionality or customer-requested features.

The truth is, it’s probably time to stop thinking about mobile apps as things we have to “deal with” and think of them instead as blank creative canvases. For the B2B company, mobile apps can be an especially appealing way to put your best foot forward and offer a set of tools useful in the real world for the people you’re trying to reach, retain, entertain, upsell to, convert or just stay in touch with.

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