What B2Bs Need to Know About Social Media

B2B social media

Social media has altered the way modern society communicates, interacts, discovers, and engages with one another. That’s also true of the business and enterprise world, including how they interact with customers and one another.

While B2C marketing is the most talked about, and most common, there are also incredible opportunities for B2B marketing and promotion as well, if you know where to look. That’s the thing, marketing a B2B campaign or company via social media is more difficult, more involved, but that doesn’t necessarily mean it’s less rewarding.

83% of B2B marketers use social media, which means it’s the most common marketing tactic in the sector.

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The Cloud AI and Machine Learning as a Service

machine learning as a service

Cloud computing and remote technologies are enabling so many opportunities in regards to data storage, processing, and analytics, the list is seemingly endless. These technologies have also enabled the rise of bigger, more robust data collection policies and procedures.

In 2008, Google was processing 20,000 terabytes of data per day. That number has grown. Furthermore, over 2.7 Zettabytes of data exists in the digital universe today. These stats are positively insane, but they are nothing more than a drop in the hat compared to what will be in ten years’ time.

Data is being created at alarming rates, and we need better, faster tools to make sense of it all. That’s exactly where machine learning and AI platforms come into play.

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Why Healthcare Should Embrace Outsourcing

healthcare IT outsourcing

Thanks to modern technologies, lots of incoming and outgoing data, and plenty of newer, optimized management systems the healthcare industry is seeing considerable growth in regards to IT and related services. In fact, many organizations in the industry are considering implementing their own, on-site IT services—if they haven’t already. When you look at the sheer demand and scope of the systems they require it makes sense to have a locally placed, and highly capable IT network available.

But a local system or network isn’t the only solution. IT services can actually be outsourced, or remotely connected to your organization. This places the burden of maintaining the system and hardware in the hands of a third-party.

According to a recent poll conducted by Black Book—which involved 1,600 hospital executives—34% expect to increase their current levels of IT outsourcing over the next few years. 58% have plans to retain their existing outsourcing setup through 2019.

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How Tech Is Impacting America’s Opioid Crisis

The New York Times has called it the “deadliest drug crisis in American history,” and for good reason. Every day, 115 Americans or more perish after overdosing on opioids. Of course, we’re talking about the modern opioid epidemic that has swept across the nation. Three-fourths of all drug overdose deaths can be attributed to opioids, prescription painkillers, heroin and synthetics like fentanyl notwithstanding.

It is considered a crisis not only because of the public health ramifications, but also its impact on social and economic welfare. The Centers for Disease Control and Prevention estimates that prescription opioid abuse costs the United States $78.5 billion a year. That estimate includes the cost of healthcare, productivity loss, addiction and health treatment, and criminal justice burdens.

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7 B2B E-commerce Trends To Pay Attention To

B2B ecommerce trends

The B2B e-commerce industry continues to grow as more and more businesses purchase online. In fact, it’s predicted that by 2020, the B2B e-commerce industry will hit $12 trillion. Since the e-commerce industry continues to grow, it is crucial your business continues to optimize your website to ensure it is up-to-date on current e-commerce trends. Here are a few trends you should be aware of this year.

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IT Automation is Coming: How Will It Affect You?

IT automation

Just like any department, IT is not immune to the looming threat of automation. Seven percent of U.S. jobs will be replaced by artificial intelligence (AI), machine learning and automation by 2025. The United States isn’t the only country being affected as IT service hubs like India also project automation to replace low skilled jobs within the next five years.

To some, these doom and gloom forecasts represent the end of IT jobs as we know it, but the future doesn’t look so dark for those who embrace change and prepare for it.

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7 Apps All Entrepreneurs Need

apps entrepreneurs need

If you are an entrepreneur, business owner or small business owner, chances are you’re quite the busy person. You have items on your plate that range from managing your employees to meeting customers and posting on social media. While having a strong team behind you is crucial, making helpful apps part of your team is essential, as well. Here are 7 apps helpful to every entrepreneur, no matter your skill or experience.

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Bros Before Bros: Tech’s Diversity Problem

tech's diversity problem

There’s something to be said about the power and nature of diversity in an industry. It’s easy to generalize an entire group or demographic, but a lot of times, that’s how things naturally work out. For instance, the tech industry is primarily dominated by white males with a toxic masculinity behind their decisions and actions. This leads to the question of whether or not the startups and tech appearing in said industry are largely driven by these influential leaders. Would a female or African-American leader come up with a completely different type of device or platform, for instance?

More important to the systemic operation of the industry is how diverse individuals are treated and welcomed into the space. There are multitudes of stories and tales of sexual harassment, abuse and even neglect by influential professionals in the tech world. There are far-reaching implications for anyone working in the industry regarding these problems, but there’s another aspect of it all — though not necessarily one you may expect.

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The Cost of Connectivity

cost of connectivity

Modern technologies have given rise to smarter, more efficient devices. Things like the Amazon Echo, for instance, will allow you to carry out a multitude of actions and interact with a variety of other smart devices. You can control all your smart home gadgets from Alexa with just your voice.

But as devices become smarter, the data they collect becomes both more sensitive and more dangerous. Consider a smart home thermostat, such as Google’s Nest. The smart thermostats have a unique feature that can control the temperature in your home automatically. It learns your preferences and then will adjust the temperatures itself based on your schedule. This is convenient for sure, but for the process to take place, a variety of data is being collected, parsed and processed.

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Edge Computing v. Cloud Computing

edge computing

The Internet of Things is expected to grow rapidly in the next year. In fact, predictions by Gartner say there will be 20.8 connected devices and used worldwide by 2020. From manufacturers to marketing professionals, everyone is jumping on board the IoT trend.

This growth has lead to a challenge with getting data processed from so many connected devices. To overcome that challenge, we have seen the growth of cloud computing and most recently the introduction of edge computing.

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