A lot of conversations about digital transformation today are
about B2C businesses. But it’s a mistake to assume things aren’t changing in
the B2B world too. It’s thanks to the constant churn of new technologies and
methodologies that make what we do — whatever we do — easier, smarter and more
Whether you call it “going digital” or something else, what we’re talking about is an investment. And investments come with opportunities as well as potential risks. Here’s a brief look at both.
Big data technologies have changed the way we interact, review and leverage volumes of information. They’ve given rise to a multitude of new solutions, particularly automated and highly-efficient analytics streams that could systematically improve operations.
When coupled with AI and machine learning, those data streams become a veritable treasure trove of insights. Such tools are capable of analyzing unprecedented quantities of information at superhuman speeds with little to no oversight.
Whenever we start a conversation about customer experience, it seems like it’s B2C that gets to have all the fun. But if 2019 and beyond is likely to tell us anything, it’s that there really isn’t a huge division between these two types of buying experiences — not when small businesses speak for about half the workforce and its buying power, and pretty much always has. In other words, there’s considerable overlap between your target market and the “C” in “B2C.”
Make 2019 the year your B2B company rediscovers how to create a great experience in order to speak to, and better serve, your B2B customers, no matter who they may be.
Start to finish, 2018 was a memorable year in tech. From record-breaking highs to rock-bottom lows, through scandal and controversy, the biggest brands in the industry made an immeasurable impact on its future. Apple, Google, Facebook, and Tesla each contributed in both positive and negative ways.
We’ll touch on all the most relevant news from the past year, providing a comprehensive picture of the current state of tech.
If your company regularly develops digital apps, there’s a good chance your development strategy is going to shift, or may already have shifted, to a “cloud-native” mindset.
In case you’re not familiar with the term, let’s go over its advantages and take a look at why it might become essential for developers in the very near future.
With the holidays right around the corner, a lot of people will be receiving gifts — some of which will be new phones. Whether you’re splurging for yourself or someone else pulled a fast one to surprise you, you’ll need to set up that shiny new piece of technology.
Activating the phone on your current mobile plan or network is handled through your carrier, and it may have even been done already in the store. Setting up the OS and customizing the various settings and menus so they meet your preferences is all up to you.
In light of that, here are some quick tips for setting up your new phone, be it iOS- or Android-powered.
The year 2019 is looking particularly ripe with opportunity when it comes to technology industry events, trade shows and conferences. In fact, with each passing year, as technologies branch and branch again, and as disruptive new tools find their way into industries far and wide, there are only more opportunities to bump shoulders with movers, shakers and thinkers in modern technology.
Here’s a rundown of 10 of the most interesting tech conferences to watch for in 2019.
Wondering which tech gifts are worth your time in 2018? Whether the recipients on your list include professionals and creatives, moms and dads or little ones, there’s something out there to suit just about anybody. Here are some of our favorite picks for 2018 and beyond, for the tech-savvy — or even not so much! — loved ones in your life.
Let’s talk about how small businesses need to merge their physical and digital presences to survive in today’s competitive business environment. Physical retail sales — those conducted at brick-and-mortar locations — still account for more than 90 percent of all sales made. And depending on the industry in which you do business, your ties to local markets and shoppers might not be in as much danger as some others when it comes to e-commerce rivals. But even if you seem to have a “captive audience” at the local or regional level, having a strong digital presence is still very much a necessity today, make no mistake about it.
There’s an interesting balance to strike between the physical and the digital footprint of a company. Here’s what small business owners should know.
As 2018 comes to a close, we find ourselves looking to the year ahead. While we do think about everything we have to get down and resolutions we hope we don’t break, there’s also the matter of making work easier. In the world of business, human resources or the HR department can sometimes be a meddlesome beast when this doesn’t have to be the case. When the time comes to make your business and your HR staff more efficient, consider a conference.
Conferences allow your staff to branch out to other companies and crowdsource new ideas. Integrating workable solutions from other companies might be just the thing to turn your business around. Even if the department isn’t slipping up, finding and going to these conferences can still make things better for all involved. A better HR department means happier employees and inevitably more profit. So here a few conferences to consider next year: